Will comes to us from World Family English Holdings Ltd., where he played a key role in expanding their market reach and led innovative sales strategies. His leadership in managing dynamic teams and developing strategic partnerships significantly contributed to their success.
Before his time at World Family English, Will made a significant impact at Highlights for Children. As the Strategic Partnerships Manager for Highlights Library, he built and managed a global network of distributors and partners, driving revenue growth by 30%-50% year-over-year. He fostered strong relationships with key distribution partners and provided valuable training and consultancy to ensure ongoing success. His efforts were instrumental in signing distribution deals in 20 countries and developing business models and marketing materials that propelled Highlights Library to new heights.
In addition to his impressive business credentials, Will has a background as a high school English teacher. His dedication to education and deep understanding of the English Language Teaching (ELT) market have earned him great respect in the industry.
“We’re thrilled to have Will on board,” said Dr Dorka Horvath, CEO of BOOKR Class. “His expertise and enthusiasm for education align perfectly with our mission to enhance literacy and English learning worldwide. We’re confident that Will’s leadership will help us reach new heights.”
Will shared his excitement about joining BOOKR Class, saying, “I’m eager to contribute to BOOKR Class’s mission and work with this amazing team to expand our impact in the education sector.”
About BOOKR Class
BOOKR Class provides interactive digital literacy and English learning solutions designed to inspire and educate students around the world. With more than 2,000 schools in 30 countries, our innovative platform offers engaging content that helps students improve their reading and language skills.
